The 4 Ps of a Job Campaign
- Frank Manfre
- Apr 9
- 2 min read
If you look at a job search as a marketing campaign, you can break it down into the traditional Four Ps but in a slightly different order:
Product – You are the product. You need a distinctive personal brand. What sets you apart? Why should we hire you?
Place – Where you sell your services as a prospective employee and to whom. Hopefully, you’ve zeroed in on the companies you’d most want to work for based on their culture and reputation as it relates to employee and customer satisfaction. A rifle with a scope is much better than a shotgun approach.
Promotion – How you communicate your Unique Value Proposition and let employers know you are available.
Price – What your desired compensation package, including benefits, looks like.
The Role of a Resumé – This is marketing collateral material, and it needs to be concise and impactful. But no one is going to be hired just based on their resume. A potential employer will obviously want to talk and meet the person whose education, experience, and skills are detailed on their resume.
The Sales Call aka The Interview – Most job hunters aren’t sales people and many view sales as distasteful. But make no mistake, on an interview you are selling; your selling yourself. Practicing is a vital part of my Career Coaching. Even highly effective, seasoned sales pros have told me our mock interviews helped them tremendously by building confidence.
If you are questioning whether practice is really necessary consider the best award winning Broadway actors of all time. They certainly don’t read a script and walk out on opening night to perform. No, they practice extensively and even conduct dress rehearsal. And wo will you if you’re serious about landing the job you most want.
Let's talk: Contact me for a no cost 30-minute discovery call. frank@frankmanfre.com
Frank Manfre
Job Search Sherpa
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